Bass Pro Shops SEO Specialist in Springfield, Missouri


The SEO Specialist will work within the Search Engine Optimization team to execute the day-to-day activities of the SEO programs. This position will be responsible for the execution of SEO specific content and campaigns as determined by the SEO strategy and the needs of the business. This position is responsible for determining and communicating areas of optimization within the SEO programs running across the enterprise.

Working closely with other marketing programs, the SEO Specialist maximizes organic search rankings while staying within budget. This specialist works closely with cross functional teams including Digital Commerce, Design, Brand Marketing, Retail Marketing and more. This specialist is a key contact for the day-to-day relationships with agency partners for delivery of SEO specific content to ensure best-in-class campaigns and performance.


  • Execute against the SEO strategy, coordinating with stakeholders across all channels to ensure its effectiveness and maximize organic rankings and conversion rate

  • Build and communicate regular reporting of program specific KPI's

  • Represent SEO in Omni, category and digital commerce planning

  • Build and execute SEO content, campaigns and related day-to-day activities

  • Determine and prioritize content campaigns, keyword building and link optimization

  • Work with all other marketing and merchandising teams to ensure SEO programs are fully integrated with all related activity to drive maximum organic ranking and related traffic, conversion rate and sales

  • Monitor and communicate performance against effective benchmarks for measuring the impact of SEO

  • Analyze, review, and report on effectiveness of SEO efforts in order to maximize results

  • Perform other duties as assigned


  • Bachelor Degree in Marketing, Business or related field is required

  • Minimum of 2 years of applicable online marketing experience is required

  • Experience within CPM based advertising is preferred

  • Experience with rich media advertising is preferred

  • Proficiency with Microsoft Office products including Outlook, Word, Excel and PowerPoint required

  • Ability to perform basic data analysis

  • Ability to solve problems

  • Ability to work under minimal supervision